As the Royal Mail announce that they are going to extend their collection office times to 8pm on Wednesdays and 2pm on Saturdays, at last people who work 9-5 can now stop traipsing to their nearest collection point even earlier before work or have to ruin their Saturday lie in to go and wait in a queue.
Of course there was always the option of getting it delivered to work but it gets a bit suspicious when you get parcels all of the time and your online shopping {habits/problem} (delete as necessary) are revealed to all.
Seen an interesting story today in the Daily Mail about some figures that sum up the online shopping market at the moment.
Figures from the article include
- More than 50 per cent of adults shop online, with many people spending far more money in internet shops than they do on Britain’s high-streets. Good news for all our B2C clients and ecommerce in general.
- Over the last 10 years, UK shoppers spent around £250billion online, and they are expected to spend £56billion this year, or more than £150million every day. How much do you think has been in just the last year?
- The online market is expected to double again in the next 10 years, according to IMRG, the industry body for internet retailing.
The point about UK shoppers spending £150 million online everyday is really exciting from a Mancala point of view as we can help people tie up their internet marketing strategy means they can have a complete ecommerce cycle from getting customers to their site through internet marketing methods such as seo, adwords and increasingly social media, making the sale through good layout and an easy to use web design and continually marketing to these to increase future revenue through techniques such as email marketing (and again increasingly social media) proving that you don’t have to be a big retailer to benefit from selling online.
The longer opening hours may just have an impact on conversion rates when your customers are deciding if they want to wait in the queue on the high street or in the post office…
Want to read more on ecommerce stores and conversion rate? We recommend:
Improve your ROI with AdWords – Top 3 Tips to save your profit from the plug hole
Ecommerce – Its not just about the number of visitors?
Goals, goals, goals!
Tracy is one of our resident Search Engine Optimisation and Pay Per Click advertising experts. If you are one of Mancala's clients it is very likely that you have had the pleasure of dealing with Tracy who makes sure all of our client projects are run like clockwork. When not working for Mancala Tracy can often be found trying out her latest home made fancy dress costumes on the unsuspecting Newcastle public. She has also recently appeared in a 
